Prepare to be dazzled! Maurice Lacroix presents the brightest and most funky watch range, available in a range of dazzling colours. The Maurice Lacroix AIKON #TIDE is made to be noticed. And best of all, the AIKON #TIDE is helping to make the oceans a little cleaner again. It does this thanks to a revolutionary technology that transforms discarded plastic waste into Swiss-quality timepieces.
Maurice Lacroix AIKON #TIDE shares the same attributes as other members of the AIKON family, but is made from recycled ocean plastic #tide combined with glass fibers. The resulting composite material is twice as hard as standard plastic, five times more durable and has a significantly lower carbon footprint. The bezel, case, crown, buckle and other parts of this new model are made from this composite material. It takes 17 bottles to produce one watch model and its custom-made packaging, made 100% from #TIDE ocean material®. It’s a win-win solution.
