TAG Heuer

TAG Heuer was founded in 1860 by Edouard Heuer in the Jura Mountains of Switzerland and is part of Moët Hennessy Louis Vuitton SE (“LVMH”), a leading global luxury group. For over 160 years, TAG Heuer has embodied a true avant-garde spirit of watchmaking and a relentless commitment to innovation through revolutionary technologies.

The brand’s core collection is built around three iconic lines — Carrera, Monaco, and Autavia — complemented by modern collections such as Aquaracer, Formula 1, and Link. TAG Heuer’s motto, “Don’t Crack Under Pressure”, reflects its significant partnerships and ambassadors who share a passion for action and high performance.